Dal Produttore al Mondo: Storie di Successo nell'Export di Piastrelle Italiane

From the Producer to the World: Success Stories in the Export of Italian Tiles

The export of Italian tiles is a rapidly growing sector that has significantly contributed to the country’s economy. Italian companies are becoming increasingly competitive in international markets thanks to their ability to produce high-quality tiles and their unique style. In this article, we will explore the importance of exports for Italian tile manufacturers and the factors contributing to the success of these businesses.

The Importance of Exports for Manufacturers

For Italian tile manufacturers, exports represent a fundamental opportunity to expand their business and reach new markets. Exporting allows them to reach customers worldwide, increasing their sales and profitability potential. Additionally, exports can provide greater financial stability to companies by reducing dependence on the domestic market alone.

Italian tile exports also have a positive impact on the national economy. In fact, tile exports contribute to the country’s GDP growth and generate employment. Companies focusing on exports tend to invest more in research and development, fostering innovation and technological progress in the tile industry.

Factors Contributing to the Success of Italian Tile Exports

There are several factors contributing to the success of Italian tile exports.

  • Quality. Italian tiles are internationally known for their quality. Italian companies stand out for attention to detail, care in the materials used, and precision in craftsmanship. This makes Italian tiles highly sought after in the global market.
  • Italian Style. Italian style is a distinctive element of tiles produced in Italy, synonymous with elegance, sophisticated design, and refined taste. Italian tiles are appreciated for their ability to transform any space into an elegant and classy environment. This gives Italian companies a competitive advantage in international markets.
  • Distribution. The Italian tile industry is supported by an extensive network of collaborations and commercial partnerships. Italian companies leverage local distributors and agents who promote and sell Italian tiles abroad. These partnerships facilitate access to foreign markets and provide in-depth knowledge of the tastes and preferences of local consumers.

Case Study: Italgres’ Successful Export Journey

An example of success in Italian tile exports is represented by the company Italgres Srl. Italgres has quickly gained a solid reputation as a supplier of high-quality tiles. The company has invested in continuously improving its offerings and has adopted a strategy of international expansion.

Italgres began exporting its tiles to Europe, achieving great success due to the superior quality of its products. Later, it expanded its presence in new markets such as Asia and North America. The company achieved success through a combination of high-quality products, excellent customer service, and a solid network of local distributors.

What Can We Learn from Italgres’ Export Experience?

Italgres’ experience in exporting Italian tiles offers important lessons for other companies wishing to embark on a similar path. Firstly, it is crucial to invest in product quality. Companies dealing in high-quality tiles will have greater success in the international market. It’s important to maintain high quality standards and constantly strive for improvement and innovation.

Secondly, attention to customer service is essential for success in exporting Italian tiles. International buyers appreciate responsive, reliable, and professional customer service. Companies must be ready to quickly respond to customer inquiries, provide technical assistance, and offer post-sales support.

Finally, creating a solid network of local distributors is a key factor in the success of exporting Italian tiles. Local distributors have in-depth knowledge of foreign markets and can help companies overcome cultural and language barriers. It’s important to build trusting relationships with distributors and work closely with them to promote and sell Italian tiles abroad.

Resources and Support for Overseas Retailers of Italian Tiles

For overseas retailers of Italian tiles, there are a variety of resources and support available. Industry associations provide market trend information, organize trade fairs, and offer consultancy services. Additionally, companies can take advantage of export support services offered by governmental bodies and organizations specialized in export.

Another way for overseas retailers of Italian tiles to receive support is through collaborations with other companies in the industry. Strategic partnerships can allow companies to share resources, knowledge, and expertise, enhancing their competitive position in the international market.

Overcoming Challenges in Exporting Italian Tiles

Exporting Italian tiles may present some challenges that companies need to address. One of the main challenges is international competition. Italian companies must compete with tile manufacturers from other countries, some of which may offer lower prices. It’s important for Italian companies to focus on the quality and added value of their products to differentiate themselves from the competition.

Another challenge is posed by commercial and regulatory barriers. Each country has its own rules and regulations that may make market access difficult. Companies must be prepared to address these challenges and adapt to the needs and requirements of different markets.


Exporting Italian tiles represents a growing sector that contributes to the country’s economy and its international reputation. Italian companies have proven to be competitive in global markets due to the quality of their products, distinctive Italian style, and ability to create strong commercial partnerships. Despite challenges, many Italian companies have succeeded in exporting tiles, bringing the Italian brand worldwide.

If you are an overseas retailer of Italian tiles or a manufacturer looking to export your tiles, remember to invest in the quality of your products, provide excellent customer service, and build a solid network of local distributors. With the right effort and proper support, you can achieve success in exporting Italian tiles and contribute to industry growth in your country.

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