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The Italian porcelain stoneware tile sector confirms itself as one of the pillars of the national manufacturing industry, not only for its undisputed aesthetic and technical quality, but also for its ability to innovate and adapt to the changing needs of the global market. In recent years, one factor in particular has played an increasingly decisive role in exports to international markets: sustainability. Ecological “Made in Italy” tiles are literally conquering the world, representing a virtuous example of how commitment to environmental responsibility can translate into a formidable competitive advantage and success.

Sustainability and Export: An Evolving Market

Environmental awareness is now a fundamental driver in global purchasing decisions, both for end consumers and for large architectural projects and construction companies. More stringent regulations, increasingly requested environmental certifications, and a growing sensitivity towards the ecological impact of products have created fertile ground for the affirmation of sustainable construction solutions. In this context, Italian porcelain stoneware, traditionally appreciated for its durability, resistance, and aesthetic versatility, has evolved, integrating sustainability into its production DNA.

How are porcelain stoneware tiles produced?

Porcelain stoneware tiles are the result of an advanced industrial process that transforms natural raw materials into an extremely resistant and versatile product. Let’s look at the various phases of the production process:

1. Raw material preparation:
   • Grinding and mixing: Clays, feldspars, and sands are finely ground and mixed with water to create a “slip”.
   • Atomization: The slip is atomized to obtain a granular, moist powder.
2. Forming (pressing):
   • The powder is compacted at very high pressure in large hydraulic presses, giving shape to the raw tile.
3. Drying:
   • The raw tiles pass through dryers to remove residual moisture, preventing future deformations.
4. Glazing and decoration (optional):
   • If glazed, a layer of glaze is applied. Digital printing allows for the creation of realistic designs and textures on the surface.
5. Firing (vitrification):
   • This is the key phase. The tiles are fired in kilns at extremely high temperatures (over 1200°C). At these temperatures, the particles fuse (sinter), making the material dense, non-porous, and incredibly resistant.
6. Finishing:
   • Many tiles are rectified (edges precisely cut for minimal grout lines) and/or lapped/polished to achieve different surface finishes.
7. Quality control and packaging:
   • The tiles undergo rigorous checks for quality, shade, and caliber, then they are packed and palletized for shipment.

This integrated and technologically advanced process is what allows Italian porcelain stoneware to achieve the high standards of quality, durability, and aesthetics that make it appreciated worldwide.

Italian Porcelain Stoneware: A Model of Circularity

The Italian tile industry has long embarked on a virtuous path towards increasingly sustainable production, investing heavily in research and development. “Ecological tiles” are not simply a marketing claim, but the result of a concrete commitment on several fronts:

• Recycled and secondary raw materials. A distinctive element is the increasing use of recycled raw materials, such as ceramic scraps from production waste, and secondary raw materials, thus reducing the extraction of virgin natural resources and the environmental impact related to procurement.
• Reduction of energy consumption. Companies have implemented highly energy-efficient production processes, with the adoption of latest-generation kilns, heat recovery systems, and, in many cases, the use of renewable energies (photovoltaic, cogeneration) to power the factories. This translates into a significant reduction in CO2 emissions.
• Sustainable water management. Water is a precious resource. Italian factories are at the forefront of systems for recycling and reusing process water, minimizing withdrawals from external sources and reducing water discharge.
• Waste reduction and valorization. The goal is “zero waste to landfill”. Production waste is re-introduced into the production cycle or destined for other industrial sectors, closing the loop of the circular economy.
• Product innovation. The final product is also designed for sustainability. In addition to the long useful life of the tiles, which reduces the need for replacement, innovations such as antibacterial, photocatalytic surfaces (capable of purifying the air), and dry-laying solutions that reduce the use of adhesives and cementitious mortars have been introduced.
• Environmental certifications. A crucial factor for export is the possession of internationally recognized environmental certifications (e.g., LEED, BREEAM, EPD – Environmental Product Declaration, etc.), which attest to the sustainability of the product life cycle and facilitate their inclusion in green building projects.

Sustainability and Export: The Added Value

The “green” approach has proven to be a powerful driver for the export of Italian porcelain stoneware. International markets, particularly the most advanced ones (North America, Northern Europe, Far East), are increasingly sensitive to these issues. Offering products that not only excel in design and performance, but are also environmentally friendly, allows Italian companies to:

• Differentiate from the competition. In a highly competitive global market, sustainability becomes a unique differentiator.
• Access new markets and projects. Many “green” construction projects specifically require certified and sustainable materials.
• Strengthen brand reputation. The image of an environmentally conscious company strengthens the trust of customers and business partners.
• Ensure regulatory compliance. Anticipating future environmental regulations ensures market presence and avoids trade barriers.

Challenges and Future Prospects

Despite the successes, the Italian industry is aware of future challenges. The pressure for greater sustainability is constantly growing, and this will require further investments in research, innovation, and the adoption of even more advanced technologies. It will be essential to continue to communicate the efforts made transparently and effectively, educating the market on the environmental and functional benefits of ecological tiles.

In conclusion, Italian ecological tiles represent a brilliant example of how innovation, quality, and environmental awareness can converge to create a highly competitive product in global markets. This synergy between sustainability and export is not just a trend, but a long-term strategy that consolidates Italian leadership in the sector, paving the way (literally) for a greener and more prosperous future.

When it comes to quality tiles, the Made in Italy label carries significant weight on a global level.

Italy has always been associated with the beauty of art, fashion, and craftsmanship. When it comes to interior design, Italian-made tiles have become a symbol of elegance, style, and quality worldwide. The success of Italian tile exports is a testament to the country’s rich history and unparalleled creativity in the design sector.

From small family-run businesses to large industrial conglomerates, Italian tile manufacturers have managed to capture the hearts and minds of architects, designers, and homeowners around the world. In fact, for decades, Italian tiles have been highly sought after for their refined design, superior quality, and long-lasting durability. They are so popular abroad that they have become one of the main exports for our country, with a turnover of billions of euros annually.

But what makes Italian tiles so special, and how have they managed to maintain their success in a highly competitive market? In this article, we will closely examine the success of “Made in Italy” tiles worldwide, exploring the factors that have contributed to their popularity and examining the challenges the industry faces today.

The Italian tile industry

When it comes to interior design, Made in Italy tiles have become a symbol of elegance, style, and quality worldwide. The success of Italian tile exports is a testament to the country’s rich history and unparalleled creativity in design.

The Italian tile industry has a long and proud history dating back to the 15th century, when artisans began producing hand-painted ceramic tiles. The Italian artisan tradition has evolved over the centuries, producing a wide range of tiles that span from classical to modern. Today, Italian tiles are admired worldwide for their beauty, quality, and durability.

Advantages of Italian tiles compared to those from other countries

Italian tiles are famous worldwide for their excellent quality and unique design.

In every stage of the production process, from raw material extraction to processing, attention to detail and care for quality are always a top priority. Italian tiles are crafted through production processes that make them resistant to wear and the passage of time. Furthermore, innovative manufacturing technologies allow for the creation of unique designs with excellent aesthetic appeal.

The importance of Made in Italy tiles in the global market

Italian tiles have become a globally successful product, thanks to their high technical characteristics and timeless style. Italy is one of the leading tile-producing countries in the world, with a wide variety of businesses ranging from small family-run enterprises to large multinational corporations. The tile sector in Italy is a high-level industry, employing thousands of highly skilled workers and generating a turnover of billions of euros annually.

Statistics on Italian tile exports

Italian tiles are one of the country’s major exports, representing a significant share of the construction sector’s exports.

According to data released by Confindustria Ceramica, in 2021, the production of ceramic tiles in Italy exceeded 6 billion euros in turnover, of which over 5 billion came from exports. But let’s delve into the details, looking at the numbers for the year 2021 with a comparison to 2019.

• 131 are the companies operating in Italy.
• 435.3 million square meters (+8.6% compared to 2019) of tiles produced in a year.
• 18,528 employees.
• 91 million square meters (+9.2%) represent sales in Italy.
• 364.1 million square meters (+11.9%) are sales abroad.
• The total turnover is 6.16 billion euros (+15.4%).
• The export turnover is 5.2 billion euros.

A large part of “Made in Italy” tile exports are directed to other European countries, such as Germany, France and the United Kingdom. However, Italian tile exports are also growing in emerging markets such as China, India and the Middle East.

The factors that contribute to the success of Made in Italy tiles

First and foremost, the quality and unique design of Made in Italy tiles are renowned worldwide, representing a high-end option for consumers. Additionally, Italian artisans are known for their skill in creating tiles that perfectly fit customers’ needs. Lastly, the tile industry in Italy is highly specialized and innovative, enabling it to quickly adapt to market demands.

The best Italian tile brands

As we have seen, there are over 130 companies currently active in the production of tiles in Italy. Among the most prestigious brands of Made in Italy tiles we mention:

• Atlas Concorde
• Laminam
• Panaria Group: Cotto D’este, Kerlite, Lea Ceramiche, Slimtech, Blustyle
• Abk Ceramiche
• La Fabbrica
• Italgraniti ed Impronta Ceramiche
• So-Tiles by Italgres
• Mutina

And many others.

Each of these brands has a unique success story. But they all have in common the attention to detail and care for quality, which have become a trademark of Made in Italy tiles.

Sustainability and innovation in the Italian tile industry

In recent years, the Italian tile industry has been very attentive to sustainability and innovation. Many manufacturers are investing in cutting-edge technologies to decrease energy and water consumption in the production process, as well as to incorporate recyclable materials.

There are also initiatives to integrate renewable energy sources in the production processes. This commitment to sustainability has positioned the Made in Italy tile industry at the forefront of the sector.

The challenges of the Italian tile industry in the global market are numerous.

Despite the success of Italian tile exports, there are also several challenges that the industry must face. Firstly, international competition is very strong, with various countries producing high-quality tiles at lower prices. Additionally, the current global economic crisis has had a negative impact on the Italian tile industry, leading to a decrease in demand in some key markets.

Future prospects and opportunities for Made in Italy tile exports

Despite the challenges, the Italian tile industry has demonstrated great adaptability and innovation over the years, and there are many opportunities to continue expanding its share of the global market. Furthermore, the growing attention to the sustainability and quality of tiles offers an opportunity for the Italian industry to stand out even more from the competition.

Conclusions

Italian tiles are a globally successful product thanks to their excellent quality, their unique design and the ability of the Italian industry to adapt to market needs. Despite the challenges, the Made in Italy tile industry continues to thrive and offer opportunities for the future. The focus on sustainability and tile quality will continue to drive the Italian industry as it adapts to the needs of consumers around the world.